When an ad is personalized based on an advertiser's first party data, the Canned Banners Dynamic Ads platform requires two key elements:
These elements are described in more detail below.
This is the first-party ID that Canned Banners uses to identify the viewer and personalize the ad. In order for any first-party data implementation to work, there must be a way for the ID to be passed into (shared with) the ad.
|IP address/range||IP addresses or IP blocks/ranges||IP address can be fetched directly from the viewer.|
|DSP/DMP Audience ID||The Audience ID used by a DSP or DMP. This could correspond to a cookie ID, cross-device profile ID, etc.||Creative macro populated by a DSP or an adserver.|
|Device ID||A mobile device ID. Note that Device ID will not work for desktop ad inventory.||Creative macro populated by a DSP or an adserver.|
|Sync'd cookie ID||
During a customer website visit, the advertiser could push its internal visitor cookie ID to Canned Banners via the 'intCode' pixel param.
Sync'ing could also occur at runtime during an ad impression if the advertiser has a web service to transmit the viewer's cookie ID in real time.
|Canned Banners would receive the device ID from a creative macro.|
Within an audience list, every ID in the target segment is listed, along with a corresponding message ID.
|Viewer ID||Message ID|
The advertiser must also supply a separate file of ad messages. Messages are organized by Message ID (as seen in the sample Audience List above). The exact content of a message is flexible, but every member of the audience segment must have at least one Message ID assigned.
|Message ID||Headline||Clickthrough URL|
|1||Buy a blue shirt!||http://fake-store.com/shirts/blue|
|2||Buy black pants!||http://fake-store.com/pants/black|
|3||Buy grey pants!||http://fake-store.com/pants/grey|
|4||Buy red socks!||http://fake-store.com/socks/red|
Audience and Message data can be hosted for Canned Banners to download or can be uploaded via FTP. See more details in the 'Data Feed uploads' section here.
Canned Banners will not accept PII as part of a campaign. IDs and messages may contain only non-PII information.
Contact us to learn more about the Canned Banners Dynamic Ads platform.