When an ad is dynamically generated based on some viewer attribute (e.g., viewer looked at a product SKU and is being retargeted) or contextual cue (e.g., viewer is in a particular ZIP code), Canned Banners needs some list of content to select a message from. That list of content choices or ad messages is called a Data Feed.
A Data Feed might contain different data depending on the industry and use-case.
|Use case||Data feed description|
|Travel||Flight or hotel availability & and pricing, origins/destinations, travel offers|
|Deals||Current deals & offers|
|Real estate||Property listings|
|Events||Concerts, games, and festivals|
|Job recruiting||Open positions|
|Franchises and chains||Locations|
The Canned Banners platform can import CSV, XML, or JSON files. CSVs can have any standard delimiter (comma and tab being the most common).
You have two options for how to send your data feed to Canned Banners:
You can upload your Data Feed file(s) to Canned Banners via FTP. Uploads require the uploading IP address to be whitelisted, as well as a username/password that will be provided during campaign setup. Full documentation is available for Canned Banners clients.
You can host your data at a fixed location. The Canned Banners platform will download your data feed from this location at a regular interval (e.g., once per day). The location can be a public URL, a password-protected URL, or an FTP site. Read our post explaining how to host your Data Feed using Google Sheets.
Canned Banners will cache your Data Feed, and your ads will run off the cached Canned Banners version of your Data Feed, so for hosted Data Feeds, you don't need to worry about your Data Feed server supporting high traffic loads from your ads.
Setting up your import and mapping the fields from your Data Feed to the Canned banners platform will be done by Canned Banners. All we need is the location of your data feed and we'll do the rest.
Every feed must have a Unique Identifier (Unique ID). In a product feed, this would commonly be a SKU. In a data feed of vehicle inventory, the Unique ID might be the VIN.
Below is a sample XML data feed.
Below is a sample CSV data feed. Note that actual CSVs are just text files, so the formatted table below is for purposes of illustration.
The Small Widget is
The Medium Widget is
The Large Widget is
Below are a few additional resources and reference materials.
Contact us to learn more about the Canned Banners Dynamic Ads platform.