Dynamic retargeting creative for MR PORTER involved a combination of template design and internationalization across eight regions.
Two variants were produced: single-product ad units featuring three product photos, and multi-product units featuring three different products.
The ad units also included customizable elements such as whether to show or hide prices.
Dynamic retargeting creative for Moen was produced according to designs provided by Moen, and featured an animated hero image and headline transitioning to a product carousel.
Three product category variants were produced: Bathroom, Shower, and Kitchen.
Because Moen's product feed included PNG images with transparent backgrounds, a patterned background was possible, adding visual interest to the creative.
Dynamic retargeting creative for NET-A-PORTER was designed and produced by Canned Banners according to the client's brand guidelines.
An elegant, minimalist design reinforced NET-A-PORTER's luxury image and allowed the products to take center stage.
Canned Banners produced HTML5 creative for GORE-TEX® according to Photoshop files provided by the client.
The original client designs were static, so Canned Banners also animated the text and image transitions.
The finished ad units were hosted and served by Canned Banners.
Dynamic retargeting creative for rag & bone was produced by Canned Banners according to Photoshop files provided by the client.
The simple layout and background pattern of the ads allowed rag & bone to provide seasonal ad backgrounds that could be implemented quickly, keeping the creative current with rag & bone's seasonal messaging and promotions.
Dynamic retargeting creative for Wiggle was produced using a design from the Canned Banners template gallery.
Wiggle required creative to be localized for six regions (UK, US, Germany, Spain, Sweden, and France). This included product info (prices, names, links), currency, call-to-action button text, and tagline.