If your online store has 100+ products, and you’d like to feature your product line in your display ads, then "basic" ad creative will end up being a tremendous amount of work!Let's say your store has an average of 100 products at any one time. And over the course of a whole year, your store has 300 different products. You’ll need to make ads for all 300 products, and then have each ad created in a few sizes (ex: 160x600, 300x250, 728x90). That’s 900 ads per year that need to be created!
It's far more time- and cost-efficient to run dynamic ads, which automate the repetitive labor of creating product ads. With a dynamic display ad solution, it's just as easy to dynamically generate 100 different product ads as it is to generate 1,000, 10,000, or more.
If you can generate a real-time product feed (like what you might provide for affiliates), you've laid a good foundation for a dynamic display ad campaign. Make sure to include any data that might be useful in an advertisement:
In order to run dynamic display ads, which are also known as "third party ads," you’ve got to have access to either:
DSPs and agencies will probably have budget minimums for running dyanmic display ads, but if you already have a DSP or agency, then chances are your ad budget is already large enough.
If you’re an advanced online retailer, your pricing is probably being adjusted constantly based on demand, inventory, and expiration dates. This might mean as few as one or two pricing changes a day on smaller sites, or near-constant price changes for larger sites selling things related to travel (ex: plane tickets and hotel rooms), live events, or auctions.
Are you able to generate new banner ads every time the price of an item changes? Probably not, which means that "basic" display ads are going to deprive you of the opportunity to incorporate real-time pricing into your ad campaigns.
Dynamic ads solve this problem. Depending on how campaigns are set up, pricing can be updated daily, hourly, or even in real time.
If you're already spending several thousand a month on basic (non-dynamic) display advertising, you might want to think about carving off some of your display budget to invest in dynamic display ads. Here's why:
Contact us to learn more about the Canned Banners Dynamic Ads platform.