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Jul 22, 2014

Why the Canvas Fingerprinting Controversy is Completely Overblown

There’s been a flurry of recent articles about Canvas Fingerprinting, a "sneaky new online tracking tool" that’s "impossible to block." But is it just a sheep in wolf's clothing? Read more »

Apr 7, 2014

Case study: Content-driven dynamic display ads for SheKnows.com

Canned Banners developed dynamic ads to help SheKnows.com build upon its 40 million+ readership. The content-centric ads feature SheKnows articles, pulled from the SheKnows.com RSS feed. Read more »

Apr 4, 2014

Is Your CPC Campaign Just a Big Gift to Your Retargeting Platform?

CPM to CPC arbitrage explained in a guest post on the Exact Drive blog, along with some pros and cons of CPC and CPM buying. Read more at Exactdrive.com »

Apr 2, 2014

Dynamic Ads Playbook Part Two: Using your Google Merchant Feed for dynamic display campaigns

Google Product Listing Ads and AdWords Dynamic Remarketing are both great, but learn how to expand beyond the confines of AdWords and launch standalone dynamic ads using your existing Google Merchant Feed. Read more »

Mar 19, 2014

Dynamic Ads Playbook Part One: Make your ads geo-aware

Geo-aware dynamic ad creative can substantially improve ad relevance, which in turn helps lift clickthroughs and conversions. We’ll look at four approaches to implementing geo-aware dynamic ad creative. Read more »

Aug 8, 2013

5 Reasons Your Online Store Ought to Switch to Dynamic Display Ads

If your online store has 100+ products, and you’d like to feature your product line in your display ads, then “basic” ad creative will end up being a tremendous amount of work! Read more »

Aug 6, 2013

New dynamic ads case study: Major comparison shopping site

We finally got around to publishing our first Case Study. This one is for a very successful campaign for a comparison shopping site. Even cooler, it features HTML ad creative! Read more »

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