Dec 20, 2016

When dynamic ads need real-time data

Three examples showing how real-time data and messaging can have a direct impact on display ad performance. Read more »

Sep 12, 2016

Case Study: Dynamic Hotel Retargeting

Dynamic creative with in-banner room rates & availability boosts retargeting campaign performance. Read more »

Aug 23, 2016

It's time to get more creative with your product feed

Want your dynamic ads to do a better job of matching the right products to the right viewers? Start including more than just basic data in your product feed. Read more »

Aug 18, 2016

Four types of signals that can personalize your dynamic ads (beyond dynamic retargeting)

From contextual information to first-party data, there are lots of ways dynamic ads can be personalized and made more relevant and effective. Read more »

Aug 12, 2016

How to Create a Dynamic Ads Product Feed with Google Sheets

You can manage some or all of your product feed and ad messaging using Google Sheets. This post explains how. Read more »

May 23, 2016

Use Your Own Custom HTML5 for Your Dynamic Ads

Canned Banners Dynamic Ads has added a new feature allowing advertisers to provide their own HTML5 ad assets. Learn how it works! Read more »

Dec 10, 2015

The top 4 challenges of dynamic remarketing for car dealerships (and how to beat them)

Dynamic remarketing is a no-brainer for dealers, but getting it properly implemented can present a high hurdle to overcome. This post digs into the challenges of dynamic retargeting for auto dealers and offers a few solutions. Read more »

Dec 8, 2015

3 Product Photography Tips for Amazing Dynamic Remarketing Ads

When every dynamic product ad looks more or less the same, what can you do to stand out? Here are some tips for using your product photos in new and unique ways. Read more »

Dec 7, 2015

5 Ways to Optimize Product Photos for Dynamic Remarketing Ads

Product photography mistakes to avoid and tips for making your product ads look better Read more »

Jul 22, 2014

Why the Canvas Fingerprinting Controversy is Completely Overblown

There’s been a flurry of recent articles about Canvas Fingerprinting, a "sneaky new online tracking tool" that’s "impossible to block." But is it just a sheep in wolf's clothing? Read more »

Apr 7, 2014

Case study: Content-driven dynamic display ads for

Canned Banners developed dynamic ads to help build upon its 40 million+ readership. The content-centric ads feature SheKnows articles, pulled from the RSS feed. Read more »

Apr 4, 2014

Is Your CPC Campaign Just a Big Gift to Your Retargeting Platform?

CPM to CPC arbitrage explained in a guest post on the Exact Drive blog, along with some pros and cons of CPC and CPM buying. Read more at »

Apr 2, 2014

Dynamic Ads Playbook Part Two: Using your Google Merchant Feed for dynamic display campaigns

Google Product Listing Ads and AdWords Dynamic Remarketing are both great, but learn how to expand beyond the confines of AdWords and launch standalone dynamic ads using your existing Google Merchant Feed. Read more »

Mar 19, 2014

Dynamic Ads Playbook Part One: Make your ads geo-aware

Geo-aware dynamic ad creative can substantially improve ad relevance, which in turn helps lift clickthroughs and conversions. We’ll look at four approaches to implementing geo-aware dynamic ad creative. Read more »

Aug 8, 2013

5 Reasons Your Online Store Ought to Switch to Dynamic Display Ads

If your online store has 100+ products, and you’d like to feature your product line in your display ads, then “basic” ad creative will end up being a tremendous amount of work! Read more »

Aug 6, 2013

New dynamic ads case study: Major comparison shopping site

We finally got around to publishing our first Case Study. This one is for a very successful campaign for a comparison shopping site. Even cooler, it features HTML ad creative! Read more »